My first styling memory is of a shopping trip with my grandma in her little hometown of Fergus Falls, Minnesota. I don’t remember why I got to go with her to choose a dress for her college reunion at Northwestern, but I knew it was an important event for her and wanted to do whatever it took to make her feel beautiful in the perfect dress. I was 11 or 12.
I remember encouraging my sweet, old fashioned, CLASSIC, grandma to go into a boutique on the little main street there. (She was aiming for the long-lasting, still-standing, Herbergers department store, still offering their goods at the Westridge Mall on West Lincoln in Fergus.)
We walked inside, and as I still do now when shopping with another woman, started pointing out lovely accessories and pulling clothes for her to try on… And then I saw it. THE PLAID DRESS. She didn’t want to try it, I’m sure she thought it was too flashy. But I pleaded and begged, and once it was on, there it was, my first MOMENT. She felt beautiful, I felt it, and I fell in love with fashion, beauty, and … Styling. So here I am, years later, ready to make lots more of those moments happen for lots more women. We all deserve it.
Thanks to the Vintage Fashion Guild for the photo of a dress similar to my memory. :) http://vintagefashionguild.blogspot.com/2009_10_01_archive.html