My first styling memory is of a shopping trip with my grandma in her little hometown of Fergus Falls, Minnesota.  I don’t remember why I got to go with her to choose a dress for her college reunion at Northwestern, but I knew it was an important event for her and wanted to do whatever it took to make her feel beautiful in the perfect dress.  I was 11 or 12.

I remember encouraging my sweet, old fashioned, CLASSIC, grandma to go into a boutique on the little main street there.  (She was aiming for the long-lasting, still-standing, Herbergers department store, still offering their goods at the Westridge Mall on West Lincoln in Fergus.)

We walked inside, and as I still do now when shopping with another woman, started pointing out lovely accessories and pulling clothes for her to try on…  And then I saw it.  THE PLAID DRESS.  She didn’t want to try it, I’m sure she thought it was too flashy.  But I pleaded and begged, and once it was on, there it was, my first MOMENT.  She felt beautiful, I felt it, and I fell in love with fashion, beauty, and … Styling.  So here I am, years later, ready to make lots more of those moments happen for lots more women.  We all deserve it.

Thanks to the Vintage Fashion Guild for the photo of a dress similar to my memory.  :)  http://vintagefashionguild.blogspot.com/2009_10_01_archive.html